Dedicated to Your Success

Become a Broil King trade partner and take your BBQ sales to the next level.

The King of BBQs

Headquartered in Waterloo, Ontario, Canada, and in the barbecue business since 1984 (and much longer if you count our parent company, Onward Manufacturing, who have been producing quality goods since 1906), Broil King is not just a well-established North American barbecue manufacturer, it’s a well-loved one.

As a family business, we’ve dedicated three generations to designing and manufacturing best in class grills, a wide range of barbecues and barbecue accessories for every grilling style and lifestyle, and incredible customer support, all coming together to make Broil King one of the most popular barbecue brands in the USA and Canada. Our grills are built with quality materials, are designed to be extremely versatile, and provide the best barbecue flavours thanks to our patented barbecue features, designs, and in-house team that take enormous pride in who we are and what we do.

From the beginning, our goal has always been to build a better grill that delivers great barbecue flavour – and our global success has shown that we’ve achieved that -in everything from our largest built-in Island Grill to our smallest portable grill; and every charcoal, pellet, and gas grill we make. And we are extremely proud of that.

Broil King Trade Partners

As a family of barbecue lovers, our passion lies in providing the absolute best barbecue experience, and for us, that goes beyond our quality barbecues to offering the best customer support, too, extended through our trade partners.

We welcome trade partners across Spain and Portugal with a passion for barbecues and superb grilling, and who seek to provide the best barbecue sales experience to all their customers. To help you achieve this, we proudly provide Best in Class grills training support, marketing and display materials for an unsurpassed in-store experience for your customers; a portfolio of world class barbecues and barbecue accessories backed by a large North American workforce; an exceptional history of successfully designing, manufacturing, and selling pellet, gas, and charcoal grills that never compromise on quality; and ample behind-the-scenes strategic channel management -all in place to deliver a world-class reputation and strong margins that help your barbecue business grow.

Our long and profitable history is backed with thousands of positive reviews that confirm global satisfaction with the quality, durability, and versatility of all our gas, charcoal, and pellet barbecues. At Broil King, we’re confident that we offer the best barbecues in Spain and Portugal and are happy to share our success with our trade partners who want to give exceptional quality, exceptional service, and exceptional barbecue experiences -both when buying and grilling, to their customers across Spain, Portugal, and anywhere else around the world.

If you’re interested in become a Broil King trade partner, we welcome you to get in touch by telephone or mail or visit our Become A partner Page.